Great fintech company
• Worked very closely with design agencies and web development companies to develop new brand from within MarketAxess, consulting creative management and executive stakeholders, from advertising campaigns, brand guideline build, corporate presentations and collateral materials, as well as launch a new brand compliant and integrated website via Drupal8/Acquia Cloud solutions. Also responsible for legacy site development and maintenance/updates in a Perforce/PHP oriented site, until transition was complete
• Collaborated with Marketo team, an enterprise email system, to apply corporate branding solution. Migrated to Salesforce/MarketingCloud. Designed email templates and campaign journeys
• Built wireframe and prototype to demonstrate templating, and responsive flow (mobile).
• Redesigned site in Drupal8/Bootstrap/AcquiaCloud CMS.
• Updated proprietary Trade Platform, as well as digital products to be compliant with new brand
• Transitioned all social media platforms to brand
The Final Result
We accomplished an excellent transition to the new brand in all areas and improved some functional operations in marketing and presentation protocols.
MarketAxess
A Fintech company based in New York focused on electronic trading. MA had a complete brand redesign and website overhaul, which required developing user experiences and developing brand guidelines to roll out company wide to all teams. Also responsible for updating the companies electronic trading platforms to be brand compliant
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