Robots Vs. Humans
This was the overall theme of this company, hired by major fortune 500 companies to ascertain via proprietary software how accurate their onlin viewability was, revealing billions of dollars of fraud and saving their clients millions of dollars in advertising revenue
The Final Result
During my contractor role, the matierials that were produced and the changes created in brand refresh and overall sales/marketing support, efforts showed a 34% growth from 33 clients to an increase of 56 clients
WHITE OPS
White Ops mission is to protect the internet by verifying the humanity of every online transaction. Founded in 2012 in a Brooklyn sci-fi bookstore, they now serve trillions of monthly decisions for some of the web’s largest platforms. White Ops technology protects digital advertisers, publishers, ad tech, and enterprise businesses globally by detecting and blocking bots. It’s an ongoing war that they happily fight every day.
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