New York Stock Exchange

The New York Stock Exchange traces its origins to the Buttonwood Agreement signed by 24 stockbrokers on May 17, 1792, as a response to the first financial panic in the young nation. It set rules for how stocks could be traded and established set commissions. The Agreement aimed to promote public confidence in the markets and to ensure that deals were conducted between trusted parties.

Though the Buttonwood Agreement marks the official founding of the NYSE, the Exchange traces its roots back to the 1600s and the foundation of the U.S. Capital Markets. In 1624, the Dutch founded New Amsterdam on the southern end of Manhattan and built a stockade from which the street derives its name; running east from what is now Broadway downhill to the East River. The Compromise of 1790 cemented Wall Street’s role as the nation’s financial capital. The agreement allowed Alexander Hamilton, the United States first Secretary of the Treasury, to implement his fiscal policy of paying Revolutionary War debt using federally issued bonds. Hamilton’s economic and financial vision included federal assumption of the debt from the Revolutionary War, creation of a central bank, and support for indigenous manufacturing. Together, these laid the framework for a strong economy that unleashed free enterprise, entrepreneurship and credit that enabled markets and private institutions like the NYSE to flourish.

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The Work

• Managed design team as creative director with one art director and four designers

• Created editorial design/layout for features/columns and ad placements • Produced video shorts for editorial multimedia presentations.

• Photoshopped cover photos, color graded, and retouched blemishes, hair anomalies then approved to press production, then approved final comps to print production

• Directed Photoshoots for covers and special features, managed budgets • Delivered 79 published magazines across three national titles.

• Developed sales presentations and branding elements.
• Created high-end print collateral and advertisement pitches.

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